Sample Customer Question Report
What your customers are asking — and what to write about it
Prepared for Digital marketing agency · Illustrative example
Start here: 5 suggested posts
- 1
How Much Does a Digital Marketing Agency Cost?
Compare retainers and project fees, explain what is included, and use verified pricing examples rather than promising a universal rate.
Pricing & cost - 2
Agency vs. Freelancer vs. In-House: Which Is Right for Your Business?
Use a side-by-side comparison of cost, capacity, specialist skills and accountability, with a recommendation for each business stage.
Comparisons - 3
Why Your Marketing Agency Isn't Getting Results—and What to Check First
Check tracking, traffic quality, the offer and lead follow-up before deciding that the campaign itself is the problem.
Troubleshooting - 4
12 Questions to Ask Before Hiring a Digital Marketing Agency
Give readers a meeting-ready checklist covering ownership, reporting, communication, fees and realistic timelines.
How-to - 5
Hidden Costs of Hiring a Marketing Agency
Separate agency fees from ad spend, software, creative production and setup costs with a contract checklist.
Pricing & cost
Questions & topics by buyer intent
Pricing & cost
Budget and buying decisions · 3 topicsWhat customers are asking
“Is $1,500 a month a reasonable budget for a digital marketing agency?”
“What hidden fees should I look for before signing an agency contract?”
“How much should a small business budget for digital marketing?”
Blog topics to write
How Much Does a Digital Marketing Agency Cost?
Compare retainers and project fees, explain what is included, and use verified pricing examples rather than promising a universal rate.
Hidden Costs of Hiring a Marketing Agency
Separate agency fees from ad spend, software, creative production and setup costs with a contract checklist.
How to Calculate Your Marketing Return on Investment
Walk through a worked example using customer value, acquisition cost and revenue—not just clicks.
Comparisons
Choosing the right partner · 2 topicsWhat customers are asking
“Should I hire a marketing agency or a freelancer?”
“Is an in-house marketer better value than an agency?”
“Should I choose a local agency or a national one?”
Blog topics to write
Agency vs. Freelancer vs. In-House: Which Is Right for Your Business?
Use a side-by-side comparison of cost, capacity, specialist skills and accountability, with a recommendation for each business stage.
Local vs. National Marketing Agencies
Compare market knowledge, communication and specialist coverage; give buyers questions to ask both.
Troubleshooting
Results, accountability and trust · 3 topicsWhat customers are asking
“Why does my agency send reports every month but generate no leads?”
“When should I fire my marketing agency?”
“Can a marketing agency really guarantee results?”
Blog topics to write
Why Your Marketing Agency Isn't Getting Results—and What to Check First
Check tracking, traffic quality, the offer and lead follow-up before deciding that the campaign itself is the problem.
7 Red Flags When Choosing a Marketing Agency
Cover vague deliverables, inaccessible accounts and unrealistic guarantees, with a practical due-diligence checklist.
When to Fire Your Marketing Agency—and How to Switch Safely
Set fair review criteria and explain how to retain account access, creative assets and reporting history.
How-to
Getting ready and measuring success · 3 topicsWhat customers are asking
“How do I know if my business is ready to hire a marketing agency?”
“How should I measure whether my agency is doing a good job?”
“What should I prepare before onboarding a new agency?”
Blog topics to write
12 Questions to Ask Before Hiring a Digital Marketing Agency
Give readers a meeting-ready checklist covering ownership, reporting, communication, fees and realistic timelines.
How to Onboard a Marketing Agency in 30 Days
Outline account access, baseline measurements, audience research, approvals and a first-month review.
The 8 Metrics Your Agency Should Report Every Month
Connect leads, qualified opportunities and acquisition costs to business outcomes; explain which metrics depend on the channel.
A simple 90-day plan
Month 1
Win the decision
Publish posts #1–#3 from your top 5. Add a short FAQ to your main service page.
Month 2
Build trust
Cover the Comparisons and Troubleshooting topics. Turn each post into social posts and an email.
Month 3
Expand reach
Finish the remaining topics, check which posts get traffic, and refresh them.
Communities to explore
Want to know what to do with these questions?
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